Getting to Know You

{!firstname_fix} Look I’ve been publishing this newsletter since 2002 in this form and feel I’m missing something. When this was a print publication with smaller distribution, it felt much more tangible. I knew more of you by name — even before the last financial crisis, things seemed a little different.

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Easiest Money You’ll Ever Make

{!firstname_fix} Here’s a strategic relations example that will put money in your pocket. In other issues I’ve talked about paying a fee for others to find you customers — it’s like what I was doing buying lunch for customers who referred. You’re not asking someone to sell for you, just identify specific types of opportunities.…

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Loyal Subscriber Gift

{!firstname_fix} Thank you for being a loyal member of this newsletter — this offer is only for active readers of Inside Strategic Relations! FREE shipping to UK, US, and Canada for orders over $50.00 with coupon code E10-D1216A. Doesn’t matter if you order 1 book, or 20. Get FREE shipping. Sales Problems Solved specializes in…

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Subordinating Your Competitors

{!firstname_fix} In the last issue, I highlighted a number of marketing challenges across a diverse subsection of markets I serve. Interestingly enough, many B2B technical services firms face these challenges with no clue as to how to address them. It’s about time you got some answers!

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Second Chance ASR Membership

{!firstname_fix} Because you’re a subscriber of Inside Strategic Relations, I wanted to extend a second chance for the very special offer extended by the membership side of this program.

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Welcome to Inside Strategic Relations

Welcome {!firstname_fix}, I wanted to personally thank you for joining Inside Strategic Relations; published most Tuesday for business-to-business selling professionals, entrepreneurs, and marketers of technical services solutions who want to expand their business through qualified relationships. Will you do me a favor? Take a moment to answers these questions because I’d like to get to…

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Evolution of Organizational Behavior

It is important to understand the evolution of organizational behavior because it introduces a context for improving productivity and job satisfaction. From early psychological roots, organizational behavior has its roots in the study of differences between individuals working in an organization to the composite organization itself.

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Biggest Marketing Challenges

{!firstname_fix} Hearing your concerns and challenges makes my day. It both confirms what I already know while providing new insights. One of the markets I serve is the structured cabling contractor. They face these big marketing challenges.

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Business Relationship to Profits

{!firstname_fix} You are important to me as a long time newsletter subscriber of Inside Strategic Relations. While I’ve neglected you, I haven’t forgotten your commitment to the topic of turning business relationships into profits.

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What Prospects See

{!firstname_fix} What you see on the surface of this e-mail newsletter is only a tiny part of what happens to help clients create and keep profitable customers. And, this is exactly the way your marketing should look. When a competitor looks at what you do, they should only see a small amount of your outreach…

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